Design Case Studies:

rhino innovations group services page
rhino innovations group services page
rhino innovations group services page

International Logistics

The last few years have proven to us all that supply-chain management is absolutely essential; the chaos that reigned in the paper-products aisles was a result of inefficiencies, clogs and bottlenecks.

This client suffered from a fragmented tech ecosystem that had been repeatedly patched over the years as it had grown.

What was needed was both a ground-up and top-down reimagining of how the entire company communicated with itself, and with its clients.

Human effort and overtime can only take you so far. Managers need up-to-the-minute insights on how well things are running, what problems keep recurring, and where chronic problems keep popping up.

Check out this process that reveals how I led a team of designers, researchers, business analysts, and more through the complex process of identifying pain points, brainstorming solutions, and iterating design solutions that met business goals.

Skills: Research, team leadership, design workshops, budget/timeline estimation, client presentation & consensus-building, iterative design, high-fidelity visual generation.


(Note: certain details of this engagement have been scrubbed to preserve client confidentiality)

Case Study No. 2

rhino innovations group services page

Designing an “Umbrella” Web Presence for a Multi-National CyberSecurity Company & Subsidiaries

Rhino Innovations Group was founded by a group of ex-Special Forces soldiers to provide high-tech security services in Rwanda. As their portfolio of services expanded to include procurement, logistics and strategic planning, I guided the Rhino I.G. team through an iterative process to help them discover how best to express their value proposition.

Skills: Competitive analysis, market research, managing international, running design workshops, budget/timeline estimation, iterative design, customizing WordPress installation, optimizing and updating servers.

Case Study No. 3

Branding, Site Design, Content Strategy: Equimetrics 

The high-tech company Equimetrics uses cutting-edge psychographic measuring tools to help organizations increase their diversity, equity and inclusion efforts. This engagement called for extreme sensitivity, due to the issues and content being dealt with, and the need to present Equimetrics as a company that understands these hot-button issues. 

Skills: Overall concept and “voice” of site, creating and customizing graphics, market research, running design reviews, gathering feedback to make iterative changes to site, managing remote dev teams, installing, customizing, and updating WordPress installation, optimizing site for speed and security.

equimetrics home page designed by david lafontaine senior ux researcher and designer

Case Study No. 4

Olma Publishing

Inspiring busy dentists to go back to school – online

The Ostrow School of Dentistry at USC needed a ground-up redesign of its digital presence. We started by researching how students used the site, then created a new design, email template, interactive ads, the works – all geared toward busy dentists considering advanced training. Check out how I helped the school double the number of new applicants.

Skills: Migrating Joomla! site content to WordPress platform, information architecture, user interviews, journey maps, site traffic analysis, iterative design, choosing and customizing graphics to build site identity and “voice,” integrating virtual reality game.

Case Study No. 5

Making tech training fun & engaging

KelbyOne needed someone who could create training videos on Adobe’s experimental Edge Suite. Most of these apps were brand-new; nobody had any experience whatsoever in how to use them. Find out how I used humor to make my students relax and learn.

Skills: Mobile app design, animation design and creation, building custom JavaScript interactions, conceptualizing and implementing gamified learning experience.

Case Study No. 6

Olma Publishing

Helping a book publisher migrate to the web

When OLMA Media, one of the biggest publishing houses in Russia, needed to transform their entire business model, I joined an international team to study their audience and develop a strategy to convert their catalog of books into great content for the web. Find how we made it happen.

Skills: User interviews, site traffic analysis, market research, team leadership, design workshops, budget/timeline estimation, wireframing, user journey mapping, client management.

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