Consulting: How I Can Help You
I can do the research you need to make informed design and content choices (and help you make the case not to just use the boss’s favorite color).
As a former journalist, I bring strong interview skills. I also do data analysis and I love diving into analytics to reveal what users are actually doing and turn those insights into stories that help everyone on your team understand why design really matters.
I can help your organization create more user-centric designs. Through prototyping and user testing, we can clarify the best path to key content, reduce shopping cart abandonment, and create a more beautiful user experience.
After analyzing your content, I’ll produce a content matrix that will serve as your roadmap to refining, replacing, rewriting, or reshooting the weak spots and outdated messages on your site.
Content is hard. Content that inspires your visitors to become customers, is even harder. I can help you make the case for content that works, and even help you overcome the internal politics that so often leads to content that just confuses your customers.
Analytics Insights and Data Analysis
Not everything that counts can be measured, not everything that can be measured counts – but I am a firm believer that using analytics improves your creative decisions. I even developed a class to help creative professionals get over their fear of numbers and create more user-centric designs.
Who I Have Worked With
Inspiring busy dentists to go back to school – online
The Ostrow School of Dentistry at USC needed a ground-up redesign of its digital presence. We started by researching how students used the site, then created a new design, email template, interactive ads, the works – all geared toward busy dentists considering advanced training. Check out how I helped the school double the number of new applicants.
Making tech training fun & engaging
KelbyOne needed someone who could create training videos on Adobe’s experimental Edge Suite. Most of these apps were brand-new; NOBODY had any experience whatsoever in how to use them. Find out how I used humor to make my students relax and learn.
Infographic: Catching online scammers
When Advanced Interactive Media wanted a big data analysis of how online fantasy game developers were helping e-commerce sites identify and catch real-world criminals, I got to nerd out in a big way. Check out the case study and infographics I created to explain how connections among troll lovers revealed nefarious intent.
Helping a book publisher migrate to the web
When OLMA Media, one of the biggest publishing houses in Russia, needed to transform their entire business model, I joined an international team to study their audience and develop a strategy to convert their catalog of books into great content for the web. Find how we made it happen.