Consulting: How I Can Help You
I can do the research you need to make informed design and content choices (and help you make the case not to just use the boss’s favorite color).
As a former journalist, I bring strong interview skills. I also do data analysis and I love diving into analytics to reveal what users are actually doing and turn those insights into stories that help everyone on your team understand why design really matters.
I can help your organization create more user-centric designs. Through prototyping and user testing, we can clarify the best path to key content, reduce shopping cart abandonment, and create a more beautiful user experience.
After analyzing your content, I’ll produce a content matrix that will serve as your roadmap to refining, replacing, rewriting, or reshooting the weak spots and outdated messages on your site.
Content is hard. Content that inspires your visitors to become customers, is even harder. I can help you make the case for content that works, and even help you overcome the internal politics that so often leads to content that just confuses your customers.
Analytics Insights and Data Analysis
Not everything that counts can be measured, not everything that can be measured counts - but I am a firm believer that using analytics improves your creative decisions. I even developed a class to help creative professionals get over their fear of numbers and create more user-centric designs.
Like How I've Told This Story?
If I can make a cloud-based asset storage and retrieval system sound like something that you absolutely have to have -- well, imagine what I can do for you.
Besides, you can be sure that I have a new-found appreciation for just how important it is to use cloud backups for critical client assets.